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Who's Who at M.A.D.

M.A.D. Partners has assembled some of the best technical and marketing security minds in the industry, with more than 100 years of experience.

Rob Smith, CEO/CTO

Rob Smith, as the Chief Technology Officer of Mobile Application Development (M.A.D.) Partners LLC, brings over two decades of technology design, support and management experience to the company. He oversees daily operations of product design and development and sets the strategic direction of the company's technology and engineering endeavors.

In his most recent role, before founding M.A.D. Partners, Mr. Smith was the Chief Executive Officer of MSS Security Services GmbH, one of the largest managed security services firms in Europe. Prior to MSS, Mr. Smith was the CEO for SNC Secure Networking Company AG which was Germany's first dedicated managed services provider. While at SNC, Mr. Smith designed the industry's first Unified Threat Management (UTM) device to protect consumers and small business from viruses, SPAM, Phishing attacks, and malicious hacking from the Internet. From this invention, Mr. Smith currently holds 7 patents.

In June 1998, Mr. Smith came on board as a product manager of VeriSign, Inc. During his time at the company, Mr. Smith designed several industry-first applications including the first ever reporting and diagnostic tools for Check Point firewalls. He also designed Go Secure!, a program that enables secure communications over the Internet by creating a Virtual Private Network (VPN), for both Cisco Systems and Check Point. In addition, he worked on several large-scale projects for such organizations as European Bank, Coca-Cola, AT&T, First Union and NASA.

Winn Schwartau, Chairman, Board of Directors

As a world-renowned author, lecturer, and information security architect, Winn Schwartau brings to this management team, a lifetime of achievement and notoriety that few senior executives can ever hope to match. His vast experience in start-up companies included the creation and successful sale of his own company, American Computer Security, Inc. (ACSI, Inc.), which produced the first hardware encryption device for PCs, in the late 1980s. Since then he has helped launch and has served on the boards of numerous highly successful information security companies.

Winn Schwartau thinks asymmetrically; some would say "Out of the Box". If it's originality in thought, writing, presentations or training, call Winn. He balances his time between writing, lecturing, teaching and building corporate and national security-awareness programs, as well as consulting on cyber-conflict and Infowar to organizations and government agencies, worldwide.

In addition to being called, "The Civilian Architect of Information Warfare," he is one of the most sought after leading experts, on information security, infrastructure protection and electronic privacy. In 2002, he was honored as a "Power Thinker" and one of the 50 most powerful people by Network World; he was named one of the Top 25 Most Influential People for 2008 by Security Magazine and voted one of the Top 5 Security Thinkers for 2009 by SC Magazine.

Read his complete bio.

Spencer Cobb, Board of Directors Member

Spencer Cobb is an award winning strategic sales and marketing professional with over 10 years of successful experience providing Internet security and technology products and services to the Fortune 1000. Mr. Cobb was an early employee of SecureIT, a pioneer Internet security start up that was purchased by VeriSign in 1999. Since then, he has held business development and strategy positions at Air Defense, Inc. (recently acquired by Motorola), Electronic Lifestyle Integration and Wave Systems Corporation working with customers like AT&T, Earth Link, Coca Cola, Home Depot and Texas Instruments.

In 2001, Mr. Cobb founded Whirling Dervish Productions LLC, which provides production services and consulting for audio, video and Internet content projects for corporate clients as well as Internet marketing and brand consulting to content production companies. Mr. Cobb is an award winning content producer and video editor with experience in both large and small budget film, video and audio productions. He is also an experienced marketer in the web 2.0, social media, mobile and location based services arenas. Mr. Cobb advises the company's executive team on sales, marketing and product strategy and execution with the goal of increased sales and market share.

Daniel Ashby, CEO and Board of Directors Member

Mr. Ashby has over 20 years of highly successful management experience in building high-tech companies with successful exits. His background in managing domestic and international (both EMEA and APAC) sales, marketing and business development teams has proven to be highly valuable to the companies that he has been involved with during his career. Most recently, Mr. Ashby served as the Senior Vice President of Fast Data Technology. During his involvement with the company, Mr. Ashby successfully turned a struggling company into a global company and personally orchestrated the acquisition of the company by Cisco Systems.

Previously, Mr. Ashby was responsible for all sales, business development and marketing activities at Mail-Filters; building the company into the worldwide OEM anti-spam market leader (per IDC, Gartner). Prior to joining Mail-Filters, Mr. Ashby was Senior Vice-President of Worldwide Sales & Business development at Cerberian, Inc. a leader in the content security industry. Mr. Ashby was responsible for managing all sales and business development activities in North America, Europe, and Asia. Mr. Ashby successfully participated in the acquisition of Cerberian by Blue Coat Systems (NASDAQ: BCSI) in late 2004. Mr. Ashby was an original founder and President of CyberVista, Inc., Vice President of Business Development for ProSolutions, Vice President at Network Financial (NASDAQ), and Vice President of Channel Sales at Touch Industries (NASDAQ). Mr. Ashby has also held key management positions with Sector Group and Interactive Healthcare Systems.

In addition to his successful career with the above mentioned companies, Mr. Ashby is currently a senior advisor to NetSTAR, Inc. (a Japanese company, joint-venture between Trend Micro Systems and ALSi), Cymphonix, and Perfect Search. During the course of his career, Mr. Ashby has been directly responsible for establishing revenue generating partnerships with companies such as Microsoft, Trend Micro, Cisco, Linksys, Clearswift, Buffalo Technologies, Vodafone Global, T-Mobile, 02, Telefonica, and DoCoMo, to name just a few.

Mr. Ashby studied advertising, marketing, and economics at Brigham Young University where he received his degree in Advertising. Mr. Ashby has been a frequent speaker at trade events and conferences as well as quoted in numerous industry publications.

Christopher Breceda, EVP of Sales and Marketing

Recipient of the Frost & Sullivan Award for International Broadband Distribution and Marketing Strategies, Christopher is a highly successful sales and business development executive, who is best known for his multi-channel distribution strategies in the data com, broadband, and security related markets.

With over 25 years experience, in the high tech data com industries, his most recent accomplishments include, taking a new division within a multi-national manufacturer of data com and broadband communication equipment, from early start up stages to a two hundred million dollar plus range - in 21 months, with minimum staff. In the process, he and his team took number one market share and he was the first non-Japanese executive to win their President's Award in the 100+ year history of the company. Few sales and business development executives can bring this level of marketable experience to our organization.

As a member of the MAD Partners management team, Christopher's main responsibility is to provide astute strategic planning and practical implementation of initiatives for direct and indirect distribution channels. His ability to enhance corporate creditability and increase market penetration, while maintaining significant profit margins will be utilized throughout our efforts to launch both on-line distribution channels, as well as the highly competitive enterprise level market(s).


Richard H.L. Marshall, CEO, X-SES Strategies

There are a handful of professionals who have worked to dramatically shape the information security environment - whether through regulations, technological innovation, policy and standards creation and more. Rich Marshall, the CEO of X-SES Strategies, is recognized by his peers and SC Magazine as one of those rare individuals. He was the leading legal and policy architect of a national cyber exercise that elevated information warfare to the attention of the president. He has influenced legislation and policy at the highest national levels. He is an ardent advocate in promoting innovation and entrepreneurial efforts that advance security technologies through strategic investment in cutting edge cyber security technology startups.

Kirsten Bay Francissen, Principal, KBF-LTD

As the principal of KBF-LTD, Kirsten Bay Francissen develops and leads investment, policy, and thought leadership projects for national security initiatives. As a subject matter expert in financial services and risk management, Ms. Francissen leverages 15 years of strategic process and organizational policy experience through management positions held in financial institutions such as the Northern Trust Bank, Merrill Lynch and as a private fiduciary, and has managed over a billion dollars in assets.

Eric S. Green, President of ELG Consulting

Eric has been closely involved in the security industry for a decade. He has helped shape the marketing strategies of numerous security businesses and FORTUNE 1000 companies. His expertise and network of high-level contacts in both the public and private sectors make him an extremely effective business development and marketing leader in both the security and technology sectors. www.elg-consulting.com

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